Fire Salt

IFire Science Nutrition, now Fire Salt, was started by firefighters who wanted an electrolyte that held up to the job: zero sugar, coconut water base, three times what a sports drink carries, ten percent of profits back to first responders. We worked with them for two years and shot more than a dozen photo and video projects in that span, on the line and off it. During this time we were fortunate to rub shoulders with some of America’s best from traditional firefighter crews to wildland hotshots.